Being an online entrepreneur for about 10 years, Josie is no stranger to learning how to stand out among the competition on the web. Starting as a blogger, she wasn't sure what she wanted to blog about, then settled on the topic of helping women save money. She wanted her fan base to have the ability to work from home and be a stay-at-home mom.
"I think you get to a point as a blogger and you're doing everything to get people to your blog with SEO, and then Google changes their AI." She started to become fed up with the ever-changing SEO in 2016, so she started exploring Facebook ads as they were able to get her significant results fast.
"I was able to put up an ad in front of the person who would be attracted to the content that I was putting out - and it worked!" At this point, she decided to sell her blog and start helping others get in front of their avatar with Facebook Ads.
Meet Josie Kapetsonis
With a pulse on what’s happening in social media including Pinterest, Facebook, and YouTube, Josie offers the knowledge her clients need to succeed and get ahead of their competition. Josie specializes in Facebook and YouTube Ad buys and is a Facebook Ad Strategist who has spent more than $1 million dollars profitably on social advertising for Evergreen course creators.
Listen in to find out how Josie went from blogger to an ad-buying agency.
In addition, you’ll learn:
For more information, visit the show notes at https://amandaabella.com/demystifying-social-media-ad-buys-with-josie-kapetsonis