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The Make Money Your Honey Podcast

A leading podcast for women entrepreneurs where we combine personal development, deep conversations and business skills in order to answer the question: How do we simplify our businesses so we can amplify our lives? Guests have included David Neagle, Gay Hendricks, Gina Devee, Elena Cardone and many more.
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Now displaying: Page 1
Sep 14, 2021

Violet De Ayala was my first business mentor. She is a first-generation Cuban-American first-generation, Violet struggled to find her place in her new world but soon met success with grit, determination, and goal-setting.

Meet Violette De Ayala

Violette de Ayala is a Cuban American serial and Social Entrepreneur, Founder of FemCity®, and the International Best-Selling Author of The Self-Guided Guru© Life Lessons for the Everyday Human.

She has been quoted in Success, Forbes, Entrepreneur, CNBC, Fast Company, Thrive Global, Medium, Yahoo Finance, Yahoo Small Business, Authority, Business Insider News as a small business expert. Violette has also been seen in featured campaigns in People, InStyle, Real Simple magazines in addition to bareMinerals "Women We Love" Series.

In addition, she was selected by Isaac Mizrahi for the Malibu Collection campaign and had her personal love story featured on Good Morning America.

She served as part of The White House: Women Environmental Leaders Program and was a commissioned Keynote speaker for Accenture's International Women's Month Event, the SBA Regional Women's Conference, Beconet, and Luxury Brand Partners. She's also volunteered as a Program Facilitator and Mentor for the United Way and Girl Scouts of South Florida. She was also featured as Top 27 Entrepreneurs for Hire on Upwork 2019.

FemCity has been seen in Gilt, Vogue, Forbes, AP, Mashable, and Fast Company and has over 80 locations in the US, Canada, and the Islands. Violette is a Member of the NationSwell Council, Entrepreneur Leadership Network and a Contributor for Entrepreneur.com. She was a Moderator for the Global Women Empower 2020 Summit and NationSwell's "The Great American Lie" Discussion. Violette also was a Panelist in the SBA of South Florida Research + Development Panel 2021.

Starting and Growing Businesses

Starting, growing, and scaling several businesses, Violet ended up in the coaching sector. She looks at life and understands that everything we need is out there. “When you are an immigrant, the narrative that you are acquiring, the stories being shared are of those people that arrived with nothing and achieved great success.” Many people will tell you that you’ll fail as an entrepreneur.

Listen in to find out Violette’s amazing backstory, how she scaled and grew her business and her background as an immigrant coming to America to achieve her dreams!

You’ll also learn:

  • How to find your grit when you’re struggling
  • The importance of systems in your business
  • Ideas for partnering and cross-promoting
  • Goal planning
  • Why you want to review your company data
  • Refuting negative stereotypes
  • Understanding your financial liability


For more information, visit the show notes at https://www.amandaabella.com/grit-growth-and-goal-planning-with-violette-de-ayala

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