I'm never comfortable, but look, part of the mistake I see in many business people, and they've admitted it, they got comfortable when their company was excellent.
I saw many business owners online who could be making a killing right now. They could have started pivoting their businesses three years ago. That's what we started doing in the event of a market correction. They'll admit, they're comfortable, they thought everything would be great. That's a lesson I have learned one too many times, the hard way. You can not allow yourself to get comfortable.
This isn't just coping. This is a conversation for those that are hunters. When we talk about people getting comfortable, here's what I see from the small business, medium, large enterprise. Our sweet spot we work with is typically a minimum of eight to 10 million or one to 300 employees. Even in those companies, people are comfortable, and it's because they're not hunters. We've gotten too comfortable in just having leads fed to us or having a business.
A hunter mentality starts at the top. As a CEO, I'm a hunter, I'm looking for where I can hunt. Our next remarket will be hit and run. We're going to see the difference between the marketers and the salespeople because the salespeople are going to win.
Listen in to find out:
• Why you should be a hunter
• How hunters will win in the new market
• What to do when deals aren’t coming in to your business
• Why you shouldn’t let the COVID storm take you out
• Why everyone has something to sell
• Why you should have a fiscally fit company
• How others got comfortable when business was good and how this is coming back to bite them financially
For more information, visit the show notes at https://www.amandaabella.com/ladawn-having-fiscally-fit-company
LaDawn Townsend and I chat about the characteristics you need to move forward on her show. These attributes and actions are vital to you, the entrepreneur, so let's jump into my talk with LaDawn Townsend.
LaDawn Townsend is the CEO and founder of the Voss group, and its mission is to grow your bottom line. Voss is a strategic advisory firm based in the United States with a large footprint internationally, currently expanding to the Middle East and Asia. "I deliver solutions to companies saving them over a million dollars in payroll, increasing revenue by 25% within four months, improving shipping and logistics by 42%.
Should You Sell Your Business? Recession Compared to Pandemic
LaDawn answers this question "What do I do? Your time to pivot is now. This is your time to get off your bum and make your mark in your industry."
The last recession of 2008 was not the same situation we have today. This was the same old bullshit of sorry financial markets and millennials being hit with one crisis after another. I'm wondering why we are still having the same damn conversation ten years later? Did no one learn their damn lesson?
LaDawn and I were the middlemen between candidates and fortune 500 companies. I saw people get laid off, so in 2013 I quit. I figured I might as well do my own thing because I saw the business world starting to shift and move online. Now people are vying to get online. Six months later, I launched my book with Amazon's bestseller status and ended up doing content marketing for the likes of Discover, Wells Fargo, Capital One, and TransUnion. I became known as a financial expert. I'm a minority woman; statistically I should not be where I am if you pay attention to statistics, which I don't do. Are the statistics, right? Only if you let them be right.
Listen in to find out:
For more information, visit the show notes at https://www.amandaabella.com/how-to-prepare-pivot-adjust-and-move-forward-with-ladawn-townsend
Part 2 of my discussion with Chief Financial Officer, Carla Titus of Wealth & Worth Within. We dig into the topic of mindset.
Here are the top money mindsets or beliefs that have helped me throughout the last crisis and this crisis to make sure business is always thriving.
Struggle Is An Opportunity to Overcome
Instead of seeing the struggle as an opportunity to overcome, take action, and understand that making money is not as hard as people think. Once you start prioritizing and dedicating your time to the next step in your business, you're going to realize that money is coming without reworking and reselling.
Listen in to find out:
What I did not realize during the last recession, was that I was going in blind and putting one foot in front of the other. People were looking for information on money, and I was providing them this service, and that led to income.
That is how we create value. People are ready to pay to either fast track a solution or learn something that they don't want to figure on their own. There are free resources on the internet, however; it might take you a hundred hours to learn a new skill someone could easily teach you in a few days. You'd rather pay someone who can help you to figure out your issue quickly or coach you in the right direction. You can also purchase an efficient system they have created that you can directly implement and see results. Opportunities show up in many different ways.
Listen in to find out:
For more information, visit the show notes at https://www.amandaabella.com/carla-wealth-worth-within-prosperity-in-recession-economy